Keywords: Event reputation
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Journal Articles
International Journal of Sports Marketing and Sponsorship (2021) 22 (2): 240–261.
Published: 29 May 2020
.... As for events with temporary organising committees, event reputation is decisive to their long-term success. Here, event promoters play a key role in managing reputation over time, i.e., properly selecting host countries, balancing their cultural differences and supporting their capacity to produce long-term...

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