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Keywords: Event study method
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Journal Articles
Can sports-based corporate social responsibility performance reflect firms' market values and risks? Intertemporal evidence from Taiwan iSports corporate award-winning firms
Available to Purchase
International Journal of Sports Marketing and Sponsorship (2023) 24 (4): 585–605.
Published: 27 January 2023
... the event study method. Findings Taiwan iSports Corporate Award announcements are not significantly reflected in the positive abnormal returns of award-winning firms. No causal relationship is found between the two. However, there are signs of relatively less systematic risks when investing in award...
