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Keywords: Event-related potential
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Journal Articles
International Journal of Sports Marketing and Sponsorship (2020) 21 (2): 305–323.
Published: 02 April 2020
... between affective reaction and behavioral intentions. Design/methodology/approach Using lateralized event-related potentials, the authors examined how brain wave reactions are different based on different sport involvement between two groups where one group had varsity sport experience while the other...

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