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Keywords: Excitement
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Journal Articles
Will destination image drive the intention to revisit and recommend? Empirical evidence from golf tourism
Available to Purchase
International Journal of Sports Marketing and Sponsorship (2022) 23 (2): 385–409.
Published: 02 November 2021
... image among golf tourists as well as the interrelationships between perceived service quality, perceived value, satisfaction and behavioural intention in this context in the Malaysian context. Excitement was also examined as a moderator of the relationship between satisfaction and behavioural intention...
