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Keywords: Exercise
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Journal Articles
International Journal of Sports Marketing and Sponsorship (2024) 25 (5): 1219–1239.
Published: 13 August 2024
... individuals’ intentions to exercise in the context of sports and fitness live streaming? Design/methodology/approach We employed both symmetric (PLS-SEM) and asymmetric (fsQCA) analyses using data from 886 participants. A mixed approach addresses the complex nature of the decision-making process among...
