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Keywords: Expectation confirmation model
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Journal Articles
International Journal of Sports Marketing and Sponsorship (2025) 26 (3): 599–618.
Published: 30 January 2025
... impact of the Expectation Confirmation Model (ECM) constructs on the continuance intention to use MFAs. It highlights how users employ neutralization techniques to mitigate guilt from temporary discontinuance. Additionally, the study reveals that switching costs moderate the relationship between...
Includes: Supplementary data
