... increases, VR advertising is gradually attracting the attention of advertisers. However, there is limited research on what situations are more suitable for VR advertising compared to traditional advertising forms in promoting people’s sport interest. This study aims to compare the influence of experiential...

...André Richelieu; Christèle Boulaire In the post modern era, a product or service has four potential representations: experiential; social; democratic; and an element of an organisation, a network or a universe. This paper looks at post modern product representations in the sports industry...