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Keywords: Extent of exit
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Journal Articles
International Journal of Sports Marketing and Sponsorship (2018) 19 (4): 433–449.
Published: 08 June 2018
... exits entirely instead of gradually and announces the decision late instead of early. Furthermore, the results reveal that the perceived abandonment of the sponsored party mediates the effect of the extent of exit on attitudes. Practical implications The results help to formulate several exit...
