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Keywords: FC Barcelona
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Journal Articles
International Journal of Sports Marketing and Sponsorship 1–21.
Published: 28 April 2026
... by these frameworks, sociodemographic and contextual variables – gender, age, origin and membership status – served as primary segmentation drivers. Data were collected through a structured survey administered to 657 matchday attendees at FC Barcelona's stadium during two La Liga fixtures. The TwoStep clustering...
