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Keywords: Facilities utilization
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Journal Articles
International Journal of Sports Marketing and Sponsorship (2019) 20 (4): 554–566.
Published: 28 August 2019
... Publishing Limited Licensed re-use rights only Stadiums Facilities utilization Professional Sports Teams (PSTs) Sports products In the existing literature concerning the marketing of sport leagues and professional sports teams (PSTs) most of the research has focused on the notion of a core...
