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Keywords: Fan attachment
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Journal Articles
International Journal of Sports Marketing and Sponsorship (2026) 27 (3): 498–521.
Published: 17 April 2026
... at: ballouli@sc.edu 13 07 2025 21 11 2025 23 01 2026 26 02 2026 01 03 2026 © Emerald Publishing Limited 2026 Emerald Publishing Limited Licensed re-use rights only Fan attachment Olympic fandom Multi-level attachment PLS-SEM Sport consumption motivation...
