Keywords: Fan groups
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Journal Articles
International Journal of Sports Marketing and Sponsorship (2019) 20 (2): 291–306.
Published: 25 October 2018
... to welcome, badge, document, milestone, evangelize and so forth a brand community. Relationship marketing Brand community Sport marketing Fan groups Brand community research as a study of subculture emotional togetherness continues to emerge across many disciplines (Arvidsson et al...

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