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Keywords: Fitness center
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Journal Articles
International Journal of Sports Marketing and Sponsorship 1–17.
Published: 12 October 2026
... of fitness center members. Drawing on servicescape logic and the Broaden-and-Build perspective, this study examines how members’ perceptions of Technogym smart treadmills – as smart fitness equipment embedded in the fitness-center servicescape relate to perceived value of the fitness-center experience, brand...
