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Keywords: Fitness centers
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Journal Articles
International Journal of Sports Marketing and Sponsorship (2024) 25 (2): 419–443.
Published: 15 February 2024
... costs in fitness centers. Originality/value The psychometrically sound short-form scales provide researchers and practitioners with convenient and accurate means of measuring switching costs in fitness centers. First, lengthy surveys require more cognitive effort, which can lead to respondent...
