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Keywords: Fitness content
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Journal Articles
International Journal of Sports Marketing and Sponsorship (2024) 25 (4): 777–801.
Published: 08 May 2024
... the significance of comprehending user motivations and factors related to technology and social media in the context of maintaining or increasing followership and viewership for fitness content providers. Originality/value The findings suggest that individuals with high expectations and facilitating conditions...
