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Keywords: Fitness service provider
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Journal Articles
International Journal of Sports Marketing and Sponsorship (2023) 24 (2): 359–374.
Published: 03 January 2023
... to effort or talent (Park et al., 2022a , b). Attribution theory Performance attribution Perceived teaching expertise Personal fitness training Fitness service provider Purchase intention © Emerald Publishing Limited 2022 Emerald Publishing Limited Licensed re-use rights only...
Journal Articles
International Journal of Sports Marketing and Sponsorship (2022) 23 (4): 804–822.
Published: 09 February 2022
... Publishing Limited 2022 Emerald Publishing Limited Licensed re-use rights only Muscle mass Perceived competence Customer expertise Purchase intention Fitness service provider Information asymmetry The purpose of this study is to examine how and when trainers' muscle mass impacts service...
