Keywords: Football teams
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Journal Articles
International Journal of Sports Marketing and Sponsorship (2020) 21 (4): 669–693.
Published: 14 May 2020
...Félix Velicia Martín; Luis Dona Toledo; Pedro Palos-Sanchez Purpose The central objective is to determine the main components of a brand that become a “beloved” brand in the minds of consumers applied to football teams. Design/methodology/approach The authors conducted a quantitative causal...

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