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Journal Articles
International Journal of Sports Marketing and Sponsorship (2006) 7 (4): 39–51.
Published: 01 July 2006
... the attendance motivations of women and compare them directly to those of male attendees. The findings suggest that female attendance can be influenced through management and promotional strategies. © 2006 by Winthrop Publications Limited 2006 licensed reuse rights only sportscape Front Room Back...

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