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Keywords: Game atmosphere
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Journal Articles
International Journal of Sports Marketing and Sponsorship 1–27.
Published: 22 June 2026
...Tadeu Carlos de Oliveira Junior; Clécio Falcão Araujo; Valter Afonso Vieira Purpose This study examines how game atmosphere and crowd experience influence fan engagement and subsequent consumption behaviors among Latin American football fans. Drawing on the Stimulus–Organism–Response (S-O-R...
