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Keywords: Game outcomes
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Journal Articles
International Journal of Sports Marketing and Sponsorship (2025) 26 (3): 507–522.
Published: 02 January 2025
... effects Rivalry Fan well-being Game outcomes Spectatorship sports In consumer behavior, resource exchange theory (Briers and Laporte, 2013) suggests that people tend to exchange functionally related resources. Given food’s primary function of providing calories, it shares a functional...
