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Keywords: German national soccer
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Journal Articles
Official supporters clubs: the untapped potential of fan loyalty
Available to Purchase
International Journal of Sports Marketing and Sponsorship (2009) 10 (4): 33–55.
Published: 01 July 2009
...Sven Theysohn; Oliver Hinz; Steve Nosworthy; Michael Kirchner Preference analysis was conducted among supporter club members of the German national soccer team. Survey results based on 493 completed questionnaires underline the market potential of official fan loyalty programmes due to a high...
