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Keywords: Green marketing
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Journal Articles
Journal Articles
International Journal of Sports Marketing and Sponsorship (2016) 17 (4): 368–379.
Published: 07 November 2016
... baseball in general. Design/methodology/approach The investigator interviewed 12 constituents of the SK’s green marketing campaign, participated as an observer at seven separate field trips to the SK stadium and meetings, and collected and analyzed corporate documentation and physical artifacts...

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