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Keywords: Green marketing
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Journal Articles
International Journal of Sports Marketing and Sponsorship (2025) 26 (3): 568–586.
Published: 14 January 2025
... of specialists (three researchers and two practitioners) in the field of green marketing and sport management were invited to examine the items. The questionnaires then were sent to 10 runners who had been participating in road races for at least 5 years, and they were asked to identify any ambiguities regarding...
Journal Articles
International Journal of Sports Marketing and Sponsorship (2016) 17 (4): 368–379.
Published: 07 November 2016
... baseball in general. Design/methodology/approach The investigator interviewed 12 constituents of the SK’s green marketing campaign, participated as an observer at seven separate field trips to the SK stadium and meetings, and collected and analyzed corporate documentation and physical artifacts...
