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Keywords: Greenwashing
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Journal Articles
International Journal of Sports Marketing and Sponsorship (2020) 21 (4): 617–631.
Published: 28 April 2020
... to backfire. Similarly, disclosure of “greenwashing” has been proven to negatively affect brand associations (Akturan, 2018). First used in 1986, “greenwashing” denoted “environmentally conscientious acts with a greater, underlying purpose of increasing profits” (Sheehan, 2015 , p. 44). Today, it refers...
