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Keywords: Health behaviour change
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Journal Articles
Ruben Bagramian, Judith Madill, Norm O’Reilly, Sameer Deshpande, Ryan E. Rhodes, Mark Tremblay, Tanya Berry, Guy Faulkner
International Journal of Sports Marketing and Sponsorship (2019) 20 (2): 206–223.
Published: 28 February 2019
... shared by both Coca-Cola and ParticipACTION was to motivate and support youth to get active and live a healthier life ParticipACTION, n.d.a ; Newswire, 2013). Based on this, the following two hypotheses were developed for study: Not-for-profit Social marketing Health behaviour change...
