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Keywords: Host cities
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Journal Articles
International Journal of Sports Marketing and Sponsorship (2021) 22 (1): 32–52.
Published: 10 November 2020
... of the public transportation issues in the Rio host city before and after the Games. Key factors underpinning transportation issue outcomes are identified. Design/methodology/approach Data were collected among Rio local residents by using a pre-Games (n = 504) and post-Games design (n...
Journal Articles
International Journal of Sports Marketing and Sponsorship (2018) 19 (2): 160–177.
Published: 08 May 2018
... planning these events. Sport mega-events are generally regarded as both economic and social developmental catalysts because they attract numerous spectators, revitalise deteriorated areas, while also having the potential to enhance the image of the host city and reinforce the cohesion of local community...
Journal Articles
International Journal of Sports Marketing and Sponsorship (2015) 16 (5): 20–35.
Published: 01 October 2015
... on marketplace competition. We apply economic theory as a means to explain why governments have been so willing to enact such legislation. Ambush marketing Mega events Host cities Economics perspective Legislation Event-specific ambush marketing legislation for mega-sporting events: an economics...

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