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Keywords: Host cities
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Journal Articles
International Journal of Sports Marketing and Sponsorship (2021) 22 (1): 32–52.
Published: 10 November 2020
... of the public transportation issues in the Rio host city before and after the Games. Key factors underpinning transportation issue outcomes are identified. Design/methodology/approach Data were collected among Rio local residents by using a pre-Games (n = 504) and post-Games design (n...
Journal Articles
International Journal of Sports Marketing and Sponsorship (2018) 19 (2): 160–177.
Published: 08 May 2018
... community. A sport mega-event is different than a regular sport event in the sense that the former is larger in size, scope and appeal for media and consumers (Cornelissen, 2004). Also, sport mega-events generally require major infrastructure projects and complementary service delivery in the host city...
Journal Articles
International Journal of Sports Marketing and Sponsorship (2015) 16 (5): 20–35.
Published: 01 October 2015
... on marketplace competition. We apply economic theory as a means to explain why governments have been so willing to enact such legislation. Ambush marketing Mega events Host cities Economics perspective Legislation © 2015 by Winthrop Publications Limited 2015 licensed reuse rights only Event...
