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Keywords: Human capital
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Journal Articles
International Journal of Sports Marketing and Sponsorship (2024) 25 (3): 620–640.
Published: 19 March 2024
... research to help practitioners stay on top of current trends and challenges. Framed through the lens of human capital development, this section begins with an overview of challenges facing the industry from the perspective of practitioners, which then inform pathways for curriculum design and research...
