Keywords: Iconic
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Journal Articles
International Journal of Sports Marketing and Sponsorship (2021) 22 (1): 10–31.
Published: 02 September 2020
... stadium can plan their stadium legacy by developing business cases based on the 12 functions developed in this paper. This offers a direct link to marketing, as iconic stadiums and urban development support city marketing. Originality/value To date, the complexity of functions...

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