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Keywords: Identity theory
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Journal Articles
International Journal of Sports Marketing and Sponsorship (2024) 25 (1): 42–66.
Published: 17 August 2023
...André Calapez; Tiago Ribeiro; Victor Almeida; Vera Pedragosa Purpose Despite to useful relevance to better understand how group-level identity develops, few studies have explored the identity theory in the esports field and, in particular, considering the impact of a fan's role identity...
