Keywords: In-store customer experience
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Journal Articles
International Journal of Sports Marketing and Sponsorship (2021) 22 (2): 312–329.
Published: 25 June 2020
...Elisabeth Happ; Ursula Scholl-Grissemann; Mike Peters; Martin Schnitzer Purpose Offline retail stores have been working on improving their in-store customer experience; they have begun to realise the physical advantage they have over online channels. Especially sports products have a number...

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