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1-3 of 3
Keywords: Inclusion
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Journal Articles
International Journal of Sports Marketing and Sponsorship 1–18.
Published: 11 August 2025
... ties with other Latina sport fans. Originality/value This research provides essential insights for developing inclusive frameworks and fostering equitable representation in the U.S. sport industry. Melody Alanis can be contacted at: alanismelody96@gmail.com 03 04 2025 05 06 2025...
Journal Articles
International Journal of Sports Marketing and Sponsorship (2023) 24 (3): 500–518.
Published: 03 July 2023
... sales departments and their crucial role as part of the greater marketing process. Ticketing Sales Organizational culture Human resources Diversity Inclusion In an effort to maximize ticket sales, sports organizations hire large numbers of entry-level salespeople (Pierce et...
Journal Articles
International Journal of Sports Marketing and Sponsorship (2023) 24 (3): 432–448.
Published: 01 November 2022
...E. Nicole Melton; George B. Cunningham; Jeffrey D. MacCharles; Risa F. Isard Purpose Sport organizations increasingly emphasize their support for lesbian, gay, bisexual, transgender and queer (LGBTQ) inclusion by promoting a perfect score on the Athlete Ally Equality Index, partnering...
