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1-3 of 3
Keywords: Inclusion
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Journal Articles
International Journal of Sports Marketing and Sponsorship 1–18.
Published: 11 August 2025
... ties with other Latina sport fans. Originality/value This research provides essential insights for developing inclusive frameworks and fostering equitable representation in the U.S. sport industry. While Latines have made significant strides in U.S. sport engagement (NCAA, 2024 ; Statista, 2024...
Journal Articles
International Journal of Sports Marketing and Sponsorship (2023) 24 (3): 500–518.
Published: 03 July 2023
... initiatives. Thus, it is imperative to understand the lived experiences of underrepresented ticket salespeople in order to improve workplace culture and effectiveness. Ticketing Sales Organizational culture Human resources Diversity Inclusion RQ2. Do differences exist among groups...
Journal Articles
International Journal of Sports Marketing and Sponsorship (2023) 24 (3): 432–448.
Published: 01 November 2022
...E. Nicole Melton; George B. Cunningham; Jeffrey D. MacCharles; Risa F. Isard Purpose Sport organizations increasingly emphasize their support for lesbian, gay, bisexual, transgender and queer (LGBTQ) inclusion by promoting a perfect score on the Athlete Ally Equality Index, partnering...
