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Keywords: Individual preferences
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Journal Articles
International Journal of Sports Marketing and Sponsorship (2026) 27 (1): 63–80.
Published: 24 June 2025
... events as well as the design of running track profiles would benefit from knowledge about individual preferences (Baker et al., 2018 ; Lin et al., 2022). In contrast, only a very few studies have investigated runners’ preferences for features of running events. Preference analysis...
