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Keywords: Informational
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Journal Articles
Experiential virtual reality or informational video advertising? Assessing promotional effect on sport interest
Available to Purchase
International Journal of Sports Marketing and Sponsorship (2025) 26 (3): 619–635.
Published: 30 January 2025
... VR advertising and informational video advertising on sport interest. Design/methodology/approach As sports programs are advertised not only to novices but also to experienced people, this study investigates the interaction effect of advertising type (experiential VR vs informational video...
