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Keywords: Integrated communications
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Journal Articles
International Journal of Sports Marketing and Sponsorship (2018) 19 (1): 25–40.
Published: 05 February 2018
... Neuromarketing Attention Sponsorship Electroencephalogram Integrated communications Sponsorship is considered to be a non-traditional, unconventional marketing strategy which has stirred an increasing interest from business companies in the marketing field and the respective academia in the recent...
