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Keywords: Intentions to purchase
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Journal Articles
International Journal of Sports Marketing and Sponsorship (2025) 26 (1): 141–161.
Published: 12 November 2024
.... ATS and PBQ in sequence mediate the relationship between ATP and ITP. The final hypothesis pertains to the moderating role of Attitude Toward Mixed Martial Arts (ATM) in the relationship between Attitudes Toward the Sponsor (ATS) and Intent to Purchase (ITP). Including ATM as a moderator...
