Keywords: Intercollegiate athletics
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Journal Articles
Journal Articles
International Journal of Sports Marketing and Sponsorship (2020) 21 (1): 106–126.
Published: 25 September 2019
... of the role of intercollegiate athletic programs, in this case from the perspective of enrolled undergraduate students. Additionally, the findings recommend ways that universities might maximize some of the benefits by emphasizing the emotional connection of the student body to the teams. The paper also...

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