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Keywords: Intercollegiate athletics
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Journal Articles
International Journal of Sports Marketing and Sponsorship (2023) 24 (3): 485–499.
Published: 24 October 2022
... membership to assess sport spectator motives in intercollegiate athletics. Following the approval of the project from the primary researcher’s university internal review board (IRB) and IRB affiliation at several of the participating conference member institutions, the researchers sent a solicitation email...
Journal Articles
International Journal of Sports Marketing and Sponsorship (2020) 21 (1): 106–126.
Published: 25 September 2019
... of the role of intercollegiate athletic programs, in this case from the perspective of enrolled undergraduate students. Additionally, the findings recommend ways that universities might maximize some of the benefits by emphasizing the emotional connection of the student body to the teams. The paper also...
