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Keywords: Interest level
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Journal Articles
International Journal of Sports Marketing and Sponsorship (2024) 25 (2): 227–247.
Published: 05 December 2023
.../loyalty Consumer lifestyle Interest level In the North American sport market, a majority of all revenue for most sport organizations is generated from four sources (PwC Sports Outlook, 2021): media rights, gate revenues, sponsorships and licensed merchandise. PwC projected that the value...
