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Keywords: Iran
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Journal Articles
International Journal of Sports Marketing and Sponsorship (2016) 17 (2): 110–129.
Published: 29 April 2016
... quality. This study focussed on the football industry in Iran. Various studies and surveys in Iran suggest that what is currently known as sport marketing is limited to only sales of tickets and sports products (Estiri et al., 2010 ; Khabiri et al., 2004). On the other hand, there has...
Journal Articles
International Journal of Sports Marketing and Sponsorship (2014) 15 (3): 40–56.
Published: 01 April 2014
...Behzad Foroughi; KhairulAnuar Mohammad Shah; Davoud Nikbin; Sunghyup Sean Hyun The purpose of this study is to examine the relationship between event quality and fan satisfaction and consequent fan attendance of soccer matches in Iran. Data on game quality, augmented service, interaction, outcome...
