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Keywords: Japan
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Journal Articles
Esports and Olympic Games: a cross-cultural exploration of the player support behaviour towards the Olympics
Available to Purchase
International Journal of Sports Marketing and Sponsorship (2023) 24 (4): 700–721.
Published: 20 April 2023
.... Design/methodology/approach Using a sample of 671 esports amateur gamers from three countries (Portugal, Brazil and Japan), structural equation models and a multigroup analysis were performed to analyse the differences in the hypothesized paths existing between the groups. Findings Results reveal...
