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Keywords: Kings league
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Journal Articles
International Journal of Sports Marketing and Sponsorship 1–20.
Published: 25 August 2025
...Manuel Alonso Dos Santos; Sardar Mohammadi; Beicy Viviana Acosta González; Sergio Aguado Berenguer Purpose This study aims to examine the effectiveness of sponsorship in terms of attitude and purchase intention at an unofficial event broadcast (Kings League) through streaming, considering attitude...
