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Keywords: Latin-America
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Journal Articles
International Journal of Sports Marketing and Sponsorship 1–24.
Published: 16 October 2025
...Miriam E. Pérez-Romero; Donaji Jimenez-Islas; José Álvarez-García; María de la Cruz Del Río-Rama Purpose Sports marketing has become very important in Latin America, motivated by the sports industry, which has attracted the attention of academics and marketers in the area. The objective...

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