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Keywords: Latinas
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Journal Articles
International Journal of Sports Marketing and Sponsorship 1–18.
Published: 11 August 2025
...Melody Alanis Purpose Latines (a gender-neutral term encompassing Latina and Latino individuals) constitute the fastest-growing demographic in the United States (U.S.), exerting significant influence on the cultural and economic dynamics of numerous industries, including the sport sector. Despite...
