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Keywords: Lifestyle
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Journal Articles
International Journal of Sports Marketing and Sponsorship (2007) 8 (2): 26–43.
Published: 01 January 2007
... on the basis of the demographic and lifestyle profiles of the spectators. Multiple steps were taken to analyse the data from a survey of 967 spectators. This revealed four distinct groups - promotion-concerned, place-concerned, price-concerned and indifferent. © 2007 by Winthrop Publications Limited 2007...
