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Keywords: Major events
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Journal Articles
International Journal of Sports Marketing and Sponsorship (2016) 17 (1): 78–91.
Published: 01 February 2016
...” “inconvenience of life.” Since the 1980s, the study of hallmark or major events has attracted a significant amount of attention from academics (Gratton et al., 2001). Due to the huge sum of public money spent on the construction of facilities and the staging of major sporting events, public...

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