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Keywords: Manchester United
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Journal Articles
International Journal of Sports Marketing and Sponsorship (2006) 7 (3): 61–78.
Published: 01 March 2006
...John S. Hill; John Vincent In 2005 Manchester United was taken over by US businessman Malcolm Glazer, in part because of the club's brand name prominence in the global sport of soccer. This paper examines how Manchester United rose to a pre-eminent position in world football through its on-field...
