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Keywords: Market research
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Journal Articles
International Journal of Sports Marketing and Sponsorship (2024) 25 (2): 213–226.
Published: 29 January 2024
...Galen Trail Purpose The purpose of this commentary is to discuss a framework (the Revised Model of Sport Consumer Behavior – R-MSCB; Trail, 2019) to accomplish the following objectives. (1) Provide a framework for sport marketers and sport organizations to use in their own market research. (2...
