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Keywords: Market segmentation
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Journal Articles
From snow-curious explorers to die-hard snow devotees: segmenting winter sport tourists
Available to Purchase
International Journal of Sports Marketing and Sponsorship 1–16.
Published: 02 January 2026
... of consumer involvement in shaping market segmentation strategies within winter sport tourism, crucial practical implications for managers in winter tourism are provided. Moreover, the findings will contribute to segmentation literature in sport tourism by assessing the role of involvement in the segmentation...
Journal Articles
Pro softball fan segments: a two-step cluster analysis
Available to Purchase
International Journal of Sports Marketing and Sponsorship (2022) 23 (3): 485–504.
Published: 02 September 2021
... league with a novel cluster analysis. Blending theory and practice by incorporating both demographic and psychographic variables into market segmentation, the research uniquely serves this niche sport and thereby informs improved marketing practice. As identified by Rosner and Shropshire (2004...
Journal Articles
Looking Through the Hourglass of Fan Segmentation: Research Findings and Marketing Implications for Live Spectator Sports
Available to Purchase
International Journal of Sports Marketing and Sponsorship (2003) 5 (1): 47–63.
Published: 01 March 2003
... reuse rights only Attendance range market segmentation professional sport fan involvement fan segmentation Jeff Clowes Alan Tapp Keywords: Attendance range, market segmentation, professional sport fan involvement, fan segmentation Jeff Clowes, Coventry University, Coventry, UK e...
