Update search
Filter
- All
- Title
- Author
- Author Affiliations
- Full Text
- Abstract
- Keyword
- DOI
- ISBN
- EISBN
- ISSN
- EISSN
- Issue
- Volume
- References
Filter
- All
- Title
- Author
- Author Affiliations
- Full Text
- Abstract
- Keyword
- DOI
- ISBN
- EISBN
- ISSN
- EISSN
- Issue
- Volume
- References
Filter
- All
- Title
- Author
- Author Affiliations
- Full Text
- Abstract
- Keyword
- DOI
- ISBN
- EISBN
- ISSN
- EISSN
- Issue
- Volume
- References
Filter
- All
- Title
- Author
- Author Affiliations
- Full Text
- Abstract
- Keyword
- DOI
- ISBN
- EISBN
- ISSN
- EISSN
- Issue
- Volume
- References
Filter
- All
- Title
- Author
- Author Affiliations
- Full Text
- Abstract
- Keyword
- DOI
- ISBN
- EISBN
- ISSN
- EISSN
- Issue
- Volume
- References
Filter
- All
- Title
- Author
- Author Affiliations
- Full Text
- Abstract
- Keyword
- DOI
- ISBN
- EISBN
- ISSN
- EISSN
- Issue
- Volume
- References
NARROW
Format
Journal
Type
Date
Availability
1-3 of 3
Keywords: Market segmentation
Close
Follow your search
Access your saved searches in your account
Would you like to receive an alert when new items match your search?
Sort by
Journal Articles
International Journal of Sports Marketing and Sponsorship 1–16.
Published: 02 January 2026
... Winter sport tourism Involvement Market segmentation Winter sport tourism remains a key economic driver in mountainous regions (WKO, 2023 ; Statistik Austria, 2023). With 370 million skier visits registered across 2,000 resorts worldwide in the 2022/2023 season, the industry is recovering from...
Journal Articles
International Journal of Sports Marketing and Sponsorship (2022) 23 (3): 485–504.
Published: 02 September 2021
... league with a novel cluster analysis. Blending theory and practice by incorporating both demographic and psychographic variables into market segmentation, the research uniquely serves this niche sport and thereby informs improved marketing practice. Many sports are offered in the spectator sport...
Journal Articles
International Journal of Sports Marketing and Sponsorship (2003) 5 (1): 47–63.
Published: 01 March 2003
... reuse rights only Attendance range market segmentation professional sport fan involvement fan segmentation Jeff Clowes Alan Tapp Keywords: Attendance range, market segmentation, professional sport fan involvement, fan segmentation Jeff Clowes, Coventry University, Coventry, UK e...
