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Keywords: Marketing communication and brand equity model (MCBEM)
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Journal Articles
International Journal of Sports Marketing and Sponsorship (2024) 25 (1): 161–187.
Published: 04 December 2023
... government regulation to address cyber violence during esports events. Xi Wang can be contacted at: xiwang@uic.edu.cn Esports Brand equity Posting intention Social media communication Marketing communication and brand equity model (MCBEM) 13 09 2023 02 11 2023 15 11 2023...
