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Keywords: Mega sport event
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Journal Articles
International Journal of Sports Marketing and Sponsorship (2023) 24 (5): 1055–1074.
Published: 17 October 2023
...Sungkyung Kim; Argyro Elisavet Manoli; Do Young Pyun; James Andrew Kenyon Purpose Enthusiasm for hosting mega sport events has been dampened mainly due to the opposition of local communities. Although the use of public relations that aims for two-way communication to build mutual understanding...
