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Keywords: Mega-event
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Journal Articles
International Journal of Sports Marketing and Sponsorship (2026) 27 (1): 45–62.
Published: 11 June 2025
...-events and mass media advertising. Collin A. Webster can be contacted at: collin.webster@tamucc.edu 20 12 2024 05 04 2025 25 04 2025 11 05 2025 © Emerald Publishing Limited 2025 Emerald Publishing Limited Licensed re-use rights only Well-being Mega-event Mass...
