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Keywords: Memorable experience
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Journal Articles
How to make sponsorship activations memorable: the power of meaningfulness
Available to Purchase
International Journal of Sports Marketing and Sponsorship (2025) 26 (5): 929–949.
Published: 04 March 2025
... of memorable experience to the sponsorship field, this study enhances its conceptualization and application. It also contributes to a better understanding of designing activations to increase the likelihood of memorability, thus improving their effectiveness. Pascale Marceau can be contacted...
